Are country-of-origin stereotypes weaker among younger Chinese generations?
Year of publication: |
2019
|
---|---|
Authors: | Li, Yang |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 6, p. 651-667
|
Subject: | 1980s generation | 1990s generation | COO stereotypes | family communication patterns | implicit association test | life course theory | China | Generationengerechtigkeit | Intergenerational equity | Familie | Family | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Lebensverlauf | Life course |
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