Are fair trade labels good business ? Ethics and coffee buying intentions
Year of publication: |
2003-01
|
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Authors: | PELSMACKER, P. DE ; DRIESEN, L. ; RAYP, G. |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | fair trade | coffee buying behavior | ethical production | ethical consumption | personal values | conjoint analysis |
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