Are households ready to engage with smart home technology?
Year of publication: |
2019
|
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Authors: | Mulcahy, Rory ; Letheren, Kate ; McAndrew, Ryan ; Glavas, Charmaine ; Russell-Bennett, Rebekah |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 15/16, p. 1370-1400
|
Subject: | consumer engagement | perceived risk | Smart home technology | technology readiness index | trust | Konsumentenverhalten | Consumer behaviour | Privater Haushalt | Household | Gebäudemanagement | Facility management | Vertrauen | Confidence |
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