Are humans rational? : exploring factors influencing impulse buying intention and continuous impulse buying intention
Yi-Fen Chen and Ruo-Yu Wang
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Chen, Yi-Fen ; Wang, Ruo-Yu |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 2, p. 186-197
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| Subject: | Kaufentscheidung | Purchase decision | Emotion | Entscheidung unter Unsicherheit | Decision under uncertainty | Rationalität | Rationality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1563 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477208