Are Indian consumers brand conscious? : insights for global retailers
Year of publication: |
2012
|
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Authors: | Mukherjee, Arpita ; Satija, Divya ; Goyal, Tanu M. ; Mantrala, Murali K. ; Zou, Shaoming |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 3, p. 482-499
|
Subject: | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Indien | India | Auslandsinvestition | Foreign investment | Einzelhandel | Retail trade |
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