Are knowledge intensive business services really co-produced? : overcoming lack of customer participation in KIBS
Juliana Bonomi Santos, Martin Spring
| Year of publication: |
2015
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|---|---|
| Authors: | Santos, Juliana Bonomi ; Spring, Martin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 50.2015, p. 85-96
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| Subject: | Knowledge Intensive Business Services (KIBS) | Customer participation | Providers' expertise | Customer education | Case study | Unternehmensdienstleistung | Business services | Wissensintensives Unternehmen | Knowledge-intensive industry | Beziehungsmarketing | Relationship marketing | Wissen | Knowledge | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.04.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411706