Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective
| Year of publication: |
2005
|
|---|---|
| Authors: | Saad, Gad ; Gill, Tripat ; Nataraajan, Rajan |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 7, p. 902-909
|
| Publisher: |
Elsevier |