Are lodging customers ready to go green? : an examination of attitudes, demographics, and eco-friendly intentions
Year of publication: |
2011
|
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Authors: | Han, Heesup ; Hsu, Li-tzang Jane ; Lee, Jin-soo ; Sheu, Chwen |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 2, p. 345-355
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Subject: | Hotellerie | Hotel industry | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Virales Marketing | Viral marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | USA | United States |
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