Are luxury brands really a financial dream?
Year of publication: |
2011
|
---|---|
Authors: | Kapferer, Jean-Noël ; Tabatoni, Olivier |
Published in: |
Journal of strategic management education : JSME. - Shankill, Co. Dublin : Senate Hall Academic Publ., ISSN 1649-3877, ZDB-ID 2264729-6. - Vol. 7.2011, 4, p. 271-286
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
-
Wang, Ying, (2013)
-
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte, (2015)
-
Okonkwo, Uché, (2009)
- More ...
-
Is the luxury industry really a financer's dream
Kapferer, Jean-Noël, (2010)
-
LVMH-Hermès : le dilemme des entreprises familiales du luxe
Kapferer, Jean-Noël, (2011)
-
Is the luxury industry really a financier’s dream ?
Kapferer, Jean-Noël, (2010)
- More ...