Are luxury purchasers really insensitive to sustainable development? : new insights from research
Year of publication: |
2015
|
---|---|
Authors: | Kapferer, Jean-Noël ; Michaut-Denizeau, Anne |
Published in: |
Sustainable luxury : managing social and environmental performance in iconic brands. - Sheffield : Greenleaf Co, ISBN 1-78353-061-8. - 2015, p. 94-107
|
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Nachhaltige Entwicklung | Sustainable development |
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