Are luxury travelers alike? : a qualitative means-end segmentation approach
Year of publication: |
2024
|
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Authors: | Zhang, Elaine Yulan ; McKercher, Bob ; Tse, Tony S. M. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 2, p. 277-300
|
Subject: | luxury travel | Chinese traveler | means-end chain | segmentation | soft laddering | personal values | Luxusgüter | Luxury goods | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | China | Marktsegmentierung | Market segmentation | Tourismus | Tourism | Internationaler Tourismus | International tourism | Zielgruppe | Target group |
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