Are marketers only half right?
Year of publication: |
2009
|
---|---|
Authors: | Corkindale, David |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 1, p. 19-29
|
Subject: | Vertriebskosten | Distribution costs | Markenführung | Brand management | Erfolgsfaktor | Success factor |
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