Are marketing's metaphors good for it?
Stephen Brown
| Year of publication: |
2008
|
|---|---|
| Authors: | Brown, Stephen |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 3, p. 209-221
|
| Subject: | Marktforschung | Market research | Rhetorik | Rhetoric | Kommunikationswissenschaft | Communication science |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003760725