Are maximizers blind to the future? : when today's best does not make for a better tomorrow
Year of publication: |
2014
|
---|---|
Authors: | Besharat, Ali ; Ladik, Daniel M. ; Carillat, François A. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 77-91
|
Subject: | Maximizers | Choice | Resource slack | Future consequences | Regret | Polychronicity |
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