Are online and offline advertising substitutes or complements? : evidence from U.S. food industries
Xi He, Rigoberto Lopez, Yizao Liu
| Year of publication: |
Dez 2017
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|---|---|
| Authors: | He, Xi ; Lopez, Rigoberto A. ; Liu, Yizao |
| Published in: |
Journal of agricultural & food industrial organization. - Berlin : De Gruyter, ISSN 1542-0485, ZDB-ID 2113270-7. - Vol. 15.2017, 2, p. 1-10
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| Subject: | advertising | online | food | cost | substitution | USA | United States | Ernährungsindustrie | Food industry | Werbung | Advertising | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/jafio-2017-0031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011863319