Are opinion leaders more satisfied? Results of a sem model about the relationship between opinion leadership and online customer satisfaction
Year of publication: |
2017
|
---|---|
Authors: | Nagy, Ákos ; Kemény, Ildikó ; Szűcs, Krisztián ; Simon, Judit ; Kiss, Viktor |
Publisher: |
Akadémiai Kiadó |
Subject: | Marketing |
Type of publication: | Article |
---|---|
Language: | English |
Notes: | Nagy, Ákos, Kemény, Ildikó, Szűcs, Krisztián, Simon, Judit and Kiss, Viktor (2017) Are opinion leaders more satisfied? Results of a sem model about the relationship between opinion leadership and online customer satisfaction. Society and Economy, 39 (1). pp. 141-160. DOI 10.1556/204.2016.004 <http://dx.doi.org/10.1556/204.2016.004> (In Press) |
Source: | BASE |
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