Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Year of publication: |
2022
|
---|---|
Authors: | Cheah, Jun-Hwa ; Lim, Xin-Jean ; Hiram Ting ; Liu, Yide ; Quach, Sara |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-12
|
Subject: | Consumer empowerment | Consumer perception of channel integration | Omnichannel retailing | Patronage intention | Privacy concerns | Retailing | Trust | Datenschutz | Data protection | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy |
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