Are retailers leveraging in-store analytics? : an exploratory study
Year of publication: |
2022
|
---|---|
Authors: | Lorente-Martínez, Javier ; Navío-Marco, Julio ; Rodrigo-Moya, Beatriz |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 5, p. 599-618
|
Subject: | Brick-and-mortar | In-store analytics | Retail | Technology adoption | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design |
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