Are self-description scales better than agree/disagree scales?
Year of publication: |
2021
|
---|---|
Authors: | Timbrook, Jerry ; Smyth, Jolene D. ; Olson, Kristen |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 2, p. 201-215
|
Subject: | agree/disagree scales | data quality | mail survey | questionnaire design | self-description scales | Skalenertrag | Returns to scale | Befragung | Interview | Datenqualität | Data quality | Marktforschung | Market research | Messung | Measurement |
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