Are small and medium enterprises (SMEs) planning for strategic marketing in South Africa?
Year of publication: |
January 2016
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Authors: | Scheers, Louise van ; Makhitha, Khathutshelo Mercy |
Published in: |
Foundations of Management : the journal of Warsaw University of Technology. - Warsaw : De Gruyter, Versita, ISSN 2300-5661, ZDB-ID 2761412-8. - Vol. 8.2016, 1, p. 243-250
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Subject: | strategic marketing planning | South African SMEs | better performing SMEs | lack of strategic planning know-how | Südafrika | South Africa | KMU | SME | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1515/fman-2016-0019 [DOI] hdl:10419/184606 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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