Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Sara Bartoloni, Chiara Ancillai, Federica Pascucci and Gian Luca Gregori
| Year of publication: |
2019
|
|---|---|
| Authors: | Bartoloni, Sara ; Ancillai, Chiara ; Pascucci, Federica ; Gregori, Gian Luca |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 4, p. 302-320
|
| Subject: | social media use | SMEs | digital marketing | marketing function | multiple case study | survey | KMU | SME | Online-Marketing | Internet marketing | Social Web | Social web | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2019.103460 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012155301