Are social and environmental practices a marketing tool?
Year of publication: |
2010
|
---|---|
Authors: | Gallego‐Álvarez, Isabel ; Prado‐Lorenzo, José‐Manuel ; Rodríguez‐Domínguez, Luis ; García‐Sánchez, Isabel‐María |
Other Persons: | Dwyer, Rocky (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 48.2010, 10, p. 1440-1455
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social responsibility | Corporate image | Shareholder value analysis | Europe |
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