Are social media replacing traditional media in terms of brand equity creation?
| Year of publication: |
2012
|
|---|---|
| Authors: | Bruhn, Manfred ; Schoenmueller, Verena ; Schäfer, Daniela B. |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 35.2012, 9 (3.8.), p. 770-791
|