Are switching costs always effective in creating first-mover advantage? : the moderating role of demand and technological regimes
Year of publication: |
2013
|
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Authors: | Capone, Gianluca ; Malerba, Franco ; Orsenigo, Luigi |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 46.2013, 4/5, p. 348-368
|
Subject: | Markteintritt | Market entry | Wettbewerbsvorteil | Competitive advantage | Wechselverhalten | Switching behaviour | Nachfragemacht | Buyer power |
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