Are the factors affecting satisfaction and actual purchase the same? : comparisons between unplanned and planned purchase
Year of publication: |
2017
|
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Authors: | Yang, Sujin ; Lee, Yun Jung |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 2, p. 172-186
|
Subject: | Satisfaction | Actual purchase | Fast fashion brand | Korean market | Planned purchase | Unplanned purchase | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Beschaffung | Procurement | Südkorea | South Korea | Vergleich | Comparison | Kundenzufriedenheit | Customer satisfaction | Kaufentscheidung | Purchase decision |
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