Are there scale economies in advertising?
Year of publication: |
1986
|
---|---|
Authors: | Boyer, Kenneth Duncan |
Other Persons: | Lancaster, Kent M. (contributor) |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 59.1986, 3, p. 509-526
|
Subject: | Skalenertrag | Returns to scale | USA | United States | Werbewirtschaft | Advertising industry |
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