Are They Being Served? Linking Consumer Expectation, Evaluation and Commitment
Year of publication: |
2011
|
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Authors: | Mason, Chris ; Simmons, John |
Publisher: |
[S.l.] : SSRN |
Subject: | Kundenzufriedenheit | Customer satisfaction | Implizite Kontrakte | Implicit contracts | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 22, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1870589 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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