Are They Really Different? A Study on Apparel Shoppers’ Retail Format Perception in USA and India
Year of publication: |
2015
|
---|---|
Authors: | Basu, Rituparna |
Published in: |
Global Business Review. - International Management Institute. - Vol. 16.2015, 1, p. 123-136
|
Publisher: |
International Management Institute |
Subject: | Retail format perception | single brand retail1 | multi-brand retail2 | India | US | apparel shoppers |
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