Are you asking the right questions?

Purpose – Reviews an article which outlines three key techniques of Peter Drucker's strategic thinking. Design/methodology/approach – Explains three simple strategic concepts and how they have been put to effective use in turning companies around. Findings – “Any fool can complicate things; it takes a genius to simplify them.” So said Einstein, and so said the late well‐known management thinker Peter Drucker. Famous for his books, lectures and ability to see the fundamental core of any business problem, Drucker provided guidance and inspiration to countless managers. In some cases, his thinking turned long understood strategies on their heads, resulting in many troubled businesses saved. The question is, was he a one‐off maverick, whose insight is difficult to replicate, or can his strategic thinking be taught? Practical implications – Gives a set of tools for strategy management in any business. Originality/value – Offers simple and effective advice on strategic thinking, along with case studies.