Are your satisfied customers loyal?
Year of publication: |
2010
|
---|---|
Authors: | Skogland, Iselin ; Siguaw, Judy A. |
Published in: |
The Cornell School of hotel administration handbook of applied hospitality strategy. - Los Angeles, Calif. [u.a.] : Sage, ISBN 1-4129-0590-7. - 2010, p. 331-345
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | USA | United States |
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