Area advertising works 5 : providing the effectiveness of marketing communications ; cases from the IPA AREA Effectiveness Awards 2003
ed. and introduced by Katrina Michel
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Michel, Katrina (contributor) |
| Publisher: |
Henley-on-Thames : World Advertising Research Center |
| Subject: | Advertising campaigns | Awards | Great Britain | Case studies |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 290 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-84116-151-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004104664