Argentine Consumers' Perceptions of the U.S. Brand Personality
Year of publication: |
2012
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Authors: | Rojas-Mndez, Jos I. ; Papadopoulos, Nicolas |
Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 14464469. - Vol. 13.2012, 4 (1.10.), p. 329-345
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