Ariel Egypt : from market penetration to fierce competition
Ahmed Tolba
| Year of publication: |
2011
|
|---|---|
| Authors: | Tolba, Ahmed |
| Published in: |
Cases on business and management in the MENA region : new trends and opportunities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-583-4. - 2011, p. 205-217
|
| Subject: | Waschmittel | Detergents | Waschmittelindustrie | Detergent industry | Konsumgütermarketing | Consumer goods marketing | Schrumpfende Märkte | Declining markets | Marktanteil | Market share | Ägypten | Egypt |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406252