Art and the Brand : The Role of Visual Art in Enhancing Brand Extendibility
Year of publication: |
2020
|
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Authors: | Hagtvedt, Henrik |
Other Persons: | Patrick, Vanessa (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Kunst | Arts | Markenimage | Brand image | Kunsthandel | Art trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, Vol. 18, July 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2008 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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