Art or science? : fifty years of marketing debate
Year of publication: |
2008
|
---|---|
Authors: | Brown, Stephen |
Published in: |
The development of marketing theory and its philosophical underpinnings. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 194-219
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Wissenschaftliche Methode | Scientific method |
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