ARTICLES - Beefcake and Cheesecake: Insights for Advertisers
Year of publication: |
1998
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Authors: | Jones, Marilyn Y. ; Stanaland, Andrea J.S. ; Gelb, Betsy D. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 27.1998, 2, p. 33-52
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Saved in:
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