ARTICLES - Context Is Key: The Effect of Program-Induced Mood on Thoughts about the Ad
Year of publication: |
1998
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Authors: | Aylesworth, Andrew B. ; MacKenzie, Scott B. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 27.1998, 2, p. 17-32
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