ARTICLES - Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials
Year of publication: |
1999
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Authors: | Cho, Bongjin ; Kwon, Up ; Gentry, James W. ; Jun, Sunkyu ; Kropp, Fredric |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 28.1999, 4, p. 59-74
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