ARTICLES - I Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising, and the Gender Agenda
Year of publication: |
1999
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Authors: | Brown, Stephen ; Stevens, Lorna ; Maclaran, Pauline |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 28.1999, 1, p. 11-24
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