ARTICLES - Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes Toward This Emerging, International Promotional Medium
Year of publication: |
2000
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Authors: | Gould, Stephen J. ; Gupta, Pola B. ; Grabner-Kräuter, Sonja |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 29.2000, 4, p. 41-58
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