ARTICLES - "Stay Tuned -- We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising
Year of publication: |
2001
|
---|---|
Authors: | Fennis, Bob M. ; Bakker, Arnold B. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 30.2001, 3, p. 15-26
|
Saved in:
Saved in favorites
Similar items by person
-
Go local or go global: how local brands promote buying impulsivity
De Vries, Eline L.E., (2019)
-
Janssen, Loes, (2008)
-
Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L., (2008)
- More ...