ARTICLES - The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
| Year of publication: |
2000
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|---|---|
| Authors: | Goldsmith, Ronald E. ; Lafferty, Barbara A. ; Newell, Stephen J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 29.2000, 3, p. 43-54
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