ARTICLES - The Impact of Verbal Anchoring on Consumer Response to Image Ads
Year of publication: |
2000
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Authors: | Phillips, Barbara J. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 29.2000, 1, p. 15-24
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