ARTICLES - The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
| Year of publication: |
2000
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|---|---|
| Authors: | Madrigal, Robert |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 29.2000, 4, p. 13-24
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