ARTICLES - The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis
Year of publication: |
2000
|
---|---|
Authors: | Hetsroni, Amir |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 29.2000, 3, p. 55-68
|
Saved in:
Saved in favorites
Similar items by person
-
Advertising in Israel : from traditional dilettantism to professional westernism
Hetsroni, Amir, (2011)
-
Public Attitudes toward Abortion in Israel: A Research Note
Remennick, Larissa I., (2001)
-
The Use of Fine Art in Advertising: A Survey of Creatives and Content Analysis of Advertisements
Hetsroni, Amir, (2005)
- More ...