Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Year of publication: |
2011
|
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Authors: | Gkiouzepas, Lampros ; Hogg, Margaret K. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 1, p. 103-120
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Subject: | Werbung | Advertising | Visualisierung | Visualization | Werbewirkung | Advertising effects | Griechenland | Greece |
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