Artification strategies to improve luxury perceptions : the role of adding an artist name
Vicente Marin, Cristóbal Barra and Jorge Moyano
| Year of publication: |
2022
|
|---|---|
| Authors: | Marin, Vicente ; Barra, Cristóbal ; Moyano, Jorge |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 3, p. 496-505
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| Subject: | Aesthetics | Art infusion | Artification | Artist name | Brand quality | Exclusivity | Luxification strategies | Luxury perceptions | Luxusgüter | Luxury goods | Künstler | Artists | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Ästhetik | Wahrnehmung | Perception | Kunst | Arts |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2020-3136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164371