Artificial intelligence adoption in business-to-business marketing : toward a conceptual framework
Lujie Chen and Mengqi Jiang, Fu Jia and Guoquan Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Lujie ; Jiang, Mengqi ; Jia, Fu ; Liu, Guoquan |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 5, p. 1025-1044
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| Subject: | Artificial intelligence | Business-to-business marketing | Conceptual | Information processing theory | Organizational learning theory | Künstliche Intelligenz | Lernende Organisation | Learning organization | B-to-B-Marketing | Theorie | Theory | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2020-0448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399848