Artificial intelligence and marketing : pitfalls and opportunities
Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, Jürgen Kai-Uwe Brock, Florian von Wangenheim
Year of publication: |
2020
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Authors: | De Bruyn, Arnaud ; Viswanathan, Vijay ; Yean Shan Beh ; Brock, Jürgen Kai-Uwe ; Wangenheim, Florian von |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 51.2020, p. 91-105
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