Artificial intelligence and predictive analytics : towards a praxis of personalised shopping experiences
Year of publication: |
2024
|
---|---|
Authors: | Ozuem, Wilson ; Willis, Michelle |
Published in: |
Digital Transformation for Fashion and Luxury Brands : Theory and Practice. - Cham : Springer International Publishing, ISBN 978-3-031-35589-9. - 2024, p. 3-26
|
Subject: | Artificial intelligence | Automation | Creativity | Customer engagement | Innovation | Personalisation | Virtual realities | Künstliche Intelligenz | Virtuelle Realität | Virtual reality | Automatisierung | Kreativität |
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